As a fitness professional, an understanding of how to promote your fitness brand is really important. As I have discussed before, building a business is not like the movie Field of Dreams, the words ‘If you build it they will come” does not apply to business.
So you need to actively seek out new customers if you want to become fully booked. You will also have a much better chance of converting customers into clients if you have a strong, attractive, trustworthy, and professional brand.
The words “If you build it they will come” does not apply to business.
The details of how to create a great brand are beyond one article however a great first step to promote and start to give your brand exposure is to have some professionally designed print.
Professionally designed print to promote your brand
Professionally designed print immediately gives a positive impression of you and your fitness business. Over time it will also increase brand recognition. The more people recognise your brand the more likely they are to trust it and feel comfortable purchasing from it. That’s why we prefer to purchase TVs made by Samsung than by Dave’s Tellies. We have heard of Samsung but we haven’t heard of Daves Tellies. Dave could be the best TV engineer the world has ever seen but we haven’t heard of him. So good design can attract potential customers and give an organised, professional, and well-established air to your fitness business.
Examples of Branded Print
When you launch your fitness business you want to keep your costs to a minimum so some business cards with an offer and an obvious call to action would be a very effective and low-cost start.
With that in mind, we are really excited to tell you that we have a great partnership with Perfect Print.
They are giving an exclusive 15% discount to graduates of Storm Fitness Academy. Another great benefit of joining our academy 💪.
These days building a website for your business is really very simple. There are plenty of platforms out there that are so user friendly that a complete beginner can have their website built and live within a few hours. However, not everyone knows how to build a great website, and a great website can be the main driver behind your sales and reputation so it is super important to get this right.
Here a few things to consider if you want to build a great website.
It’s not just an online brochure
Often people think of a website as an online brochure but it should be so much more than that. There are great designers that can build really attractive websites but websites aren’t just to look pretty. They need to be strategic. For example, a personal trainers website should attract business, encourage people to get in touch and capture their enquiry. That sounds obvious but if a web browser isn’t instantly engaged or cant figure out how to get in touch, within a few seconds they will leave the site. So you need to make it engaging and as easy as possible for the individual who is browsing your site to make contact with you.
Have a clear call-to-action on every page
Let’s imagine I am looking for a personal trainer and I stumble upon your website and begin browsing. After I have finished browsing I will either be interested or not interested. If I am interested I will probably want to make contact. If this is the case I need to know how I can make contact without having to navigate back through the pages I have just been reading. Therefore you need very clear ‘call to actions’ on every page. I would also suggest you place them at the top right and the bottom of the page. We read left to right and top to bottom so no matter whether we just read the first paragraph or read all the way to the bottom of the page our eyes will automatically end up at the ‘call to action’.
Offer multiple methods of contact
Not only do the ‘call to actions’ need to be clear but there need to be multiple options for contact as every customer will have their own preferred method of contact.
Examples of some ‘call to actions’ for your website
Call us on ………..
Request a call back HERE
Email us at ……….
Send us a message HERE
Subscribe to our newsletter
Download a Brochure
Present clear USPs
Your unique selling point (USP) is what makes you stand from other fitness professionals. If you are a mobile personal trainer that goes to the customer and saves them from leaving their home or work then make that really clear on your website. If you have a PHD in Dietetics then showcase that proudly. Think about your customer’s barriers to change and highlight how that barrier will no longer be a problem if they choose to work with you and what makes you the best professional for them.
Ask everyone that has worked with you and seen results to give you a testimonial for your website. Just a photo of them with a short paragraph underneath of why they are so happy they chose to work with you. Try and get videos too and don’t rehearse them. We want real testimonials that convince the browser that you will deliver on your promises.
Make sure your website is mobile-friendly. More and more people are solely browsing from their phones now and don’t even have access to computers so your site must look good when viewed from a mobile.
List your business on Google
Google offers a free business listing so once you have established a place of work then get your self a business listing on Google. People don’t type addresses into their browser anymore. They will most likely see your poster/flyer and then Google your name, so if they do you want your business listing appearing up top.
So there you have some but not all of my top tips for building a great website for your fitness business. Building a fitness business can be really fun but also really stressful. I have made lots of mistakes over the years and learnt so much from them. I have had coaches and mentors that have helped me no end and I would not be where I am now if I had not asked for help. If you have an exciting business venture but feeling overwhelmed or anxious and think you would like to some fitness business coaching then get in touch via the form below, I would love to help.