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When Peter qualified as a personal trainer through Storm Fitness Academy, he didn’t know it would lead to a rewarding side hustle that not only paid off financially but also changed the course of his career. In this interview, Peter shares his journey from training clients in a local park to running a premium coaching […]

Training smarter, enjoying the process, and ditching data obsession with PacePal’s Mike In Part 1, we explored how the PacePal app makes running more accessible through community and rewards. In Part 2, we go deeper. Jon and Mike talk about: The mindset traps new runners fall into The myth of always needing to go faster […]

How community, psychology, and better planning are transforming the way we run Running isn’t just cardio. It’s chemistry. In this episode of the Storm Fitness Academy Podcast, Jon Bond sits down with Mike Burgess from PacePal, a running app that’s helping people rewire their relationship with running — not through punishment or pain, but through […]

Introduction to Breathwork for PTs In Part 1 of our conversation with breathwork and cold therapy coach Kerry Waters, we explored how elite athletes are now using conscious breathing techniques to improve performance and recovery. But what about personal trainers and coaches? How can we start using breathwork in practice – and what do we […]

Introduction to Breathwork At Storm Fitness Academy, we’re always exploring the tools that help coaches and clients train harder, recover better, and feel more alive. So when I noticed more elite athletes talking about breathwork – from Djokovic to McIlroy – I wanted to know what the fuss was about. I invited Kerry Waters, a […]

Introduction to Cardio: Why It Matters More Than You Think Want to halve your risk of heart disease, type 2 diabetes, dementia, depression, anxiety, and even premature death? You don’t need a magic pill—just better cardio. In this post, we’ll break down some of the most powerful methods and science-backed techniques to upgrade your cardiovascular […]

This blog is part two of our interview with Dan Mack In this second instalment, Dan Mack explains how he’s combining martial arts with strength and conditioning to empower clients—especially busy parents and postnatal women. He also discusses launching his family-led fitness brand and the importance of confidence, consistency, and fun in training. From the […]

This article is part of a two-part series based on our interview with Dan Mack Dan Mack shares his journey from overweight and unfit to qualified personal trainer, dedicated father, and founder of a family-run online fitness coaching business. This post explores the first half of our conversation—from his personal transformation to the values driving […]

Longevity In part one, we shared Ray Conway’s incredible comeback story—from life on the trading floor, through a devastating accident, to his rise as a respected personal trainer. But Ray’s journey didn’t stop with physical recovery. Over the past decade, he’s turned his attention to something deeper, longevity: helping others live longer, live better, and […]

An Introduction to Ray Conway “You’re going to be paralysed from the neck down.” That was the chilling prognosis given to Ray Conway after a horrific motorcycle accident in 2005. But for Ray, that moment wasn’t the end—it was the beginning of a remarkable transformation. At 66 years old, Ray is now a thriving personal […]