Dean Hammond Testimonial

Dean Hammond, former premiership football player, talks about why he chose Storm Fitness Academy to help him build a new career as a personal trainer.   Since signing onto the elite course it’s been fantastic. I really recommend Jon Bond and Storm Fitness Academy. They’ve been brilliant for me. The main thing was the personal […]

Writing your fitness business vision statement

Writing your Fitness Business vision statement

Our last article explained how to produce a good mission statement for your fitness business without too much time or stress. This article is now going to explain how to produce a vision statement. Vision Statement If you search around on the net you will no doubt be as confused as I was when I first […]

Why I chose to become a Personal Trainer…

why I became a personal trainer

I have been asked many times over the years ‘why did you decide to become a personal trainer? There wasn’t just one thing that inspired me to begin training to become a personal trainer. Rather than bore people with my life story I tend to just tell them the main reason, which is quite simply […]

What is Blood pressure?

Blood pressure can be defined as the measure of the force that is applied to the walls of the arteries as the blood runs though them. We measure blood pressure in millilitres of mercury (mmHg). A blood pressure reading has two numbers. The first number represents the systolic blood pressure (BP when the heart is […]

Personal Training Success Tips

If you Google ‘personal training success tips’ you will get over 367,000,000 search results. Where do you start? The amount of information is overwhelming and varies from one source to the next. Also, the term success is very subjective. Success to one PT may mean making a six-figure salary, but to another PT it might […]

Promote your fitness brand | Partnership with Perfect Print

As a fitness professional, an understanding of how to promote your fitness brand is really important. As I have discussed before, building a business is not like the movie Field of Dreams, the words ‘If you build it they will come” does not apply to business.  So you need to actively seek out new customers […]

Tackling Mental Health Issues with Exercise

The mechanisms underpinning the connectedness of physical exercise to mental health and wellbeing are complex and multi-layered. In a previous article, I looked at the brain and the physiological changes that take place. In this article, I’m going to discuss the psychological side of things and how the chemical changes induced by exercise, go on […]