Dean Hammond Testimonial

Dean Hammond, former premiership football player, talks about why he chose Storm Fitness Academy to help him build a new career as a personal trainer.   Since signing onto the elite course it’s been fantastic. I really recommend Jon Bond and Storm Fitness Academy. They’ve been brilliant for me. The main thing was the personal […]

Writing your fitness business vision statement

Writing your Fitness Business vision statement

Our last article explained how to produce a good mission statement for your fitness business without too much time or stress. This article is now going to explain how to produce a vision statement. Vision Statement If you search around on the net you will no doubt be as confused as I was when I first […]

Why I chose to become a Personal Trainer…

why I became a personal trainer

I have been asked many times over the years ‘why did you decide to become a personal trainer? There wasn’t just one thing that inspired me to begin training to become a personal trainer. Rather than bore people with my life story I tend to just tell them the main reason, which is quite simply […]

Personal Training Success Tips

If you Google ‘personal training success tips’ you will get over 367,000,000 search results. Where do you start? The amount of information is overwhelming and varies from one source to the next. Also, the term success is very subjective. Success to one PT may mean making a six-figure salary, but to another PT it might […]

Promote your fitness brand | Partnership with Perfect Print

As a fitness professional, an understanding of how to promote your fitness brand is really important. As I have discussed before, building a business is not like the movie Field of Dreams, the words ‘If you build it they will come” does not apply to business.  So you need to actively seek out new customers […]

Earn a passive income | Partnership with Workout Depot

Although working as a personal trainer or coach is very rewarding, our income is usually restricted by the number of hours we are prepared to work and how much we can charge for the hour. Trainers and coaches can have a more lucrative business doing what they love if they also earn a passive income. […]

How to grow your personal training business

When I qualified as a PT in 1999 I was full of enthusiasm but I didn’t really know what to do next. There wasn’t any post-graduate support. I had to figure everything out for myself which meant I made loads of mistakes and my progress in the industry was very slow. Although my CV looks […]

How to Build a Great Website for your Fitness Business

Blog header image - Building a great website for your fitness business

These days building a website for your business is really very simple. There are plenty of platforms out there that are so user friendly that a complete beginner can have their website built and live within a few hours. However, not everyone knows how to build a great website, and a great website can be […]