Motivated clients want to lose as much fat as they can in the shortest time possible. But what does a pound of fat look like? The ACSM state that the maximum amount of fat that you can lose each week without the risk of muscle loss is 1-2lbs. Often clients will believe that 1-2lbs of […]

10th November 2021

As a coach and a teacher, I often get asked what my training and nutritional programme looks like. My response will change depending on what macrocycle I happen to be in. I was asked a few weeks ago this question so let me explain how I usually train. An overview of my training When it […]

21st June 2021

I was asked recently whether losing weight was as simple as eat less and move more. My answer was yes, and no.  On paper, it is that simple but in practice, it really isn’t. How do we lose weight? For your body to break down body fat it has to be in a calorie deficit. […]

17th May 2021

What is belly fat and why can’t we seem to lose it? This is a question I have been asked many times over the years. Especially from post-natal clients. I answer the question in this short article. Energy surplus First of all, any increase in body fat wherever you store it is always going to […]

10th May 2021

As a personal trainer, it is important that we advise our clients on all aspects of their lifestyle that will help them become fitter and healthier, including nutrition. However, before you do it is important you clarify whether as a personal trainer can you give nutritional advice. What is a nutritionist? The title nutritionist is […]

12th March 2021

According to the health education authority, 1997, mental health is ‘the emotional and spiritual resilience which allows us to enjoy life and survive pain, disappointment and sadness. It is a positive sense of well-being and an underlying belief in our own, and others, dignity and worth. Now doesn’t that sound wonderful? Just that definition alone […]

5th February 2021

When it comes to losing weight (body fat), most of us want to see results immediately and we can lose motivation if we don’t lose a lot of weight in a short space of time. However, when it comes to weight loss, slow and steady for a lot of us does win the race as […]

14th August 2020

Hi, I’m Jon Bond, founder and fitness director of Storm Fitness Academy Ltd, and sister company Storm Ultimate Fitness. I’m a Personal Trainer, Strength and Conditioning Coach and Sport Scientist. I have always believed that true health and fitness is not being the best at one thing but being able to function well, physically and […]

5th April 2020

Like most things in life, balance is the key. Work vs personal life, activity vs rest, being asleep vs being awake – all need to be balanced out so that one thing doesn’t overwhelm the other. Where the level rests will differ from person to person, but striking the correct individual balance is necessary for […]

9th March 2020

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10th December 2019

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