As a fitness professional, an understanding of how to promote your fitness brand is really important. As I have discussed before, building a business is not like the movie Field of Dreams, the words ‘If you build it they will come” does not apply to business.
So you need to actively seek out new customers if you want to become fully booked. You will also have a much better chance of converting customers into clients if you have a strong, attractive, trustworthy, and professional brand.
The words “If you build it they will come” does not apply to business.
The details of how to create a great brand are beyond one article however a great first step to promote and start to give your brand exposure is to have some professionally designed print.
Professionally designed print to promote your brand
Professionally designed print immediately gives a positive impression of you and your fitness business. Over time it will also increase brand recognition. The more people recognise your brand the more likely they are to trust it and feel comfortable purchasing from it. That’s why we prefer to purchase TVs made by Samsung than by Dave’s Tellies. We have heard of Samsung but we haven’t heard of Daves Tellies. Dave could be the best TV engineer the world has ever seen but we haven’t heard of him. So good design can attract potential customers and give an organised, professional, and well-established air to your fitness business.
Examples of Branded Print
- Compliment slips
- Business cards
When you launch your fitness business you want to keep your costs to a minimum so some business cards with an offer and an obvious call to action would be a very effective and low-cost start.
With that in mind, we are really excited to tell you that we have a great partnership with Perfect Print.
They are giving an exclusive 15% discount to graduates of Storm Fitness Academy. Another great benefit of joining our academy 💪.