When I first became a personal trainer, one of the biggest challenges for me was time management. I thought my time management was good because I was very punctual and filled my day being busy. However, I realised that so much of my time was actually wasted on tasks and activities that were not necessary […]

25th January 2021

Working as a personal trainer is one of the most rewarding jobs you can have. Helping people achieve a level of physical and mental health that they didn’t even think possible gives you an amazing buzz, a buzz you get paid for! The following guide will help you understand how to become a personal trainer […]

23rd January 2021

Dean Hammond, former premiership football player, talks about why he chose Storm Fitness Academy to help him build a new career as a personal trainer.   Since signing onto the elite course it’s been fantastic. I really recommend Jon Bond and Storm Fitness Academy. They’ve been brilliant for me. The main thing was the personal […]

10th November 2020

Our last article explained how to produce a good mission statement for your fitness business without too much time or stress. This article is now going to explain how to produce a vision statement. Vision Statement If you search around on the net you will no doubt be as confused as I was when I first […]

17th August 2020

Your now a qualified personal trainer and keen to start building your business so like every good business owner you start by writing a business plan. The first section of a business plan is all about your mission and your vision. This is pretty sensible as you can’t really plan much else until you know […]

17th August 2020

I have been asked many times over the years ‘why did you decide to become a personal trainer? There wasn’t just one thing that inspired me to begin training to become a personal trainer. Rather than bore people with my life story I tend to just tell them the main reason, which is quite simply […]

20th July 2020

If you Google ‘personal training success tips’ you will get over 367,000,000 search results. Where do you start? The amount of information is overwhelming and varies from one source to the next. Also, the term success is very subjective. Success to one PT may mean making a six-figure salary, but to another PT it might […]

19th July 2020

So many places to be seen So many things to say So many wrong ways to say them So many ways to waste money So little time Marketing a small business can be a minefield! On one hand, it’s now so easier than ever to reach your audiences (thanks to mobile phones and social channels) […]

19th July 2020

As a fitness professional, an understanding of how to promote your fitness brand is really important. As I have discussed before, building a business is not like the movie Field of Dreams, the words ‘If you build it they will come” does not apply to business.  So you need to actively seek out new customers […]

19th June 2020

Although working as a personal trainer or coach is very rewarding, our income is usually restricted by the number of hours we are prepared to work and how much we can charge for the hour. Trainers and coaches can have a more lucrative business doing what they love if they also earn a passive income. […]

17th June 2020

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