READ OUR BLOG

Introduction to Hyrox Hyrox has become one of the most popular fitness challenges in the UK, uniting runners, gym-goers and functional fitness enthusiasts in a format that is both demanding and accessible. Its fixed structure makes it ideal for training progression, and its inclusive entry categories mean people of all abilities can take part. This […]

Why this matters for coaches Many clients will have high blood pressure (BP). It’s often symptom-free but raises the risk of heart attack, stroke, kidney problems, and eye damage. With smart screening and well-planned training, exercise and lifestyle change can bring BP down and improve long-term health. What is hypertension? Blood pressure that stays high […]

Personal training has evolved massively over the past decade. While traditional in-person coaching remains the gold standard for many, the rise of technology has made online personal training more accessible, affordable, and flexible than ever before. Whether you’re a client deciding how you want to train or a personal trainer building your career, understanding the […]

Why Every Great Coach Starts with Connection Whether you’re a gym instructor, personal trainer, or strength and conditioning coach, technical knowledge alone won’t make you successful. You could know every muscle in the body, every periodisation model, and every training method—but if you can’t build a genuine connection with people, you’ll struggle to make an […]

Why This Matters for Every Fitness Professional Whether you’re a gym instructor, personal trainer, or strength and conditioning coach, one of the biggest challenges you’ll face isn’t writing great programmes—it’s helping clients stick to them. Even the most effective plan fails without consistency. And consistency only comes when we understand what stops people from exercising […]

Introduction to Formula 1 If you’re a personal trainer looking to step into the world of strength and conditioning (S&C), one skill you’ll need to master is athlete profiling. It’s the foundation of designing effective, evidence-based programmes for athletes. To bring this to life, let’s take a look at one of the most demanding and […]

Recognised Nationally — Built Personally We’re thrilled to announce that Storm Fitness Academy has been recognised by REPs UK as one of the best personal training course providers in the UK for 2025. This isn’t just a nice badge—it’s validation of everything we’ve built: a course provider that’s small, efficient, and deeply human in how […]

When Peter qualified as a personal trainer through Storm Fitness Academy, he didn’t know it would lead to a rewarding side hustle that not only paid off financially but also changed the course of his career. In this interview, Peter shares his journey from training clients in a local park to running a premium coaching […]

This blog is part two of our interview with Dan Mack In this second instalment, Dan Mack explains how he’s combining martial arts with strength and conditioning to empower clients—especially busy parents and postnatal women. He also discusses launching his family-led fitness brand and the importance of confidence, consistency, and fun in training. From the […]

This article is part of a two-part series based on our interview with Dan Mack Dan Mack shares his journey from overweight and unfit to qualified personal trainer, dedicated father, and founder of a family-run online fitness coaching business. This post explores the first half of our conversation—from his personal transformation to the values driving […]