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Why This Matters for Every Fitness Professional Whether you’re a gym instructor, personal trainer, or strength and conditioning coach, one of the biggest challenges you’ll face isn’t writing great programmes—it’s helping clients stick to them. Even the most effective plan fails without consistency. And consistency only comes when we understand what stops people from exercising […]

Introduction to Formula 1 If you’re a personal trainer looking to step into the world of strength and conditioning (S&C), one skill you’ll need to master is athlete profiling. It’s the foundation of designing effective, evidence-based programmes for athletes. To bring this to life, let’s take a look at one of the most demanding and […]

Recognised Nationally — Built Personally We’re thrilled to announce that Storm Fitness Academy has been recognised by REPs UK as one of the best personal training course providers in the UK for 2025. This isn’t just a nice badge—it’s validation of everything we’ve built: a course provider that’s small, efficient, and deeply human in how […]

When Peter qualified as a personal trainer through Storm Fitness Academy, he didn’t know it would lead to a rewarding side hustle that not only paid off financially but also changed the course of his career. In this interview, Peter shares his journey from training clients in a local park to running a premium coaching […]

This blog is part two of our interview with Dan Mack In this second instalment, Dan Mack explains how he’s combining martial arts with strength and conditioning to empower clients—especially busy parents and postnatal women. He also discusses launching his family-led fitness brand and the importance of confidence, consistency, and fun in training. From the […]

This article is part of a two-part series based on our interview with Dan Mack Dan Mack shares his journey from overweight and unfit to qualified personal trainer, dedicated father, and founder of a family-run online fitness coaching business. This post explores the first half of our conversation—from his personal transformation to the values driving […]

Longevity In part one, we shared Ray Conway’s incredible comeback story—from life on the trading floor, through a devastating accident, to his rise as a respected personal trainer. But Ray’s journey didn’t stop with physical recovery. Over the past decade, he’s turned his attention to something deeper, longevity: helping others live longer, live better, and […]

An Introduction to Ray Conway “You’re going to be paralysed from the neck down.” That was the chilling prognosis given to Ray Conway after a horrific motorcycle accident in 2005. But for Ray, that moment wasn’t the end—it was the beginning of a remarkable transformation. At 66 years old, Ray is now a thriving personal […]

If you’re running outdoor PT sessions, avoid these mistakes like the plague. They’ll lose you clients fast. This is the final instalment of our 3-part series: The Outdoor PT Playbook. If you’re just joining us, start with:Episode 1 – How to Coach Outdoors with Minimal Kit (And Still Get Amazing Results)Episode 2 – How to […]

Before you run a single bootcamp in the park—read this first. These are the essentials every outdoor PT needs to know to grow a business that’s professional, profitable, and legally sound. This is Episode 2 of our 3-part blog series: The Outdoor PT Playbook. If you missed Episode 1, check it out here: How to […]