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I was asked recently whether losing weight was as simple as eat less and move more. My answer was yes, and no.  On paper, it is that simple but in practice, it really isn’t. How do we lose weight? For your body to break down body fat it has to be in a calorie deficit. […]

What is belly fat and why can’t we seem to lose it? This is a question I have been asked many times over the years. Especially from post-natal clients. I answer the question in this short article. Energy surplus First of all, any increase in body fat wherever you store it is always going to […]

As a personal trainer, it is important that we advise our clients on all aspects of their lifestyle that will help them become fitter and healthier, including nutrition. However, before you do it is important you clarify whether as a personal trainer can you give nutritional advice. What is a nutritionist? The title nutritionist is […]

According to the health education authority, 1997, mental health is ‘the emotional and spiritual resilience which allows us to enjoy life and survive pain, disappointment and sadness. It is a positive sense of well-being and an underlying belief in our own, and others, dignity and worth. Now doesn’t that sound wonderful? Just that definition alone […]

When it comes to losing weight (body fat), most of us want to see results immediately and we can lose motivation if we don’t lose a lot of weight in a short space of time. However, when it comes to weight loss, slow and steady for a lot of us does win the race as […]

Hi, I’m Jon Bond, founder and fitness director of Storm Fitness Academy Ltd, and sister company Storm Ultimate Fitness. I’m a Personal Trainer, Strength and Conditioning Coach and Sport Scientist. I have always believed that true health and fitness is not being the best at one thing but being able to function well, physically and […]

Like most things in life, balance is the key. Work vs personal life, activity vs rest, being asleep vs being awake – all need to be balanced out so that one thing doesn’t overwhelm the other. Where the level rests will differ from person to person, but striking the correct individual balance is necessary for […]

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Trying to maximise your muscle mass whilst dropping body fat can be challenging but not impossible. To maximise your chances of success you need to calculate two things: Your daily calorie goal Your daily protein goal Getting both of these correct will give you the best chance you have at becoming lean without sacrificing your […]

For those of you that don’t know me my name is Jon Bond, I’m a dad, business owner, fitness enthusiast and… I turn 40 in 12 weeks time ( 7th July). I am using these final weeks, before the milestone birthday, to discover whether it’s not too late to get myself into the best shape […]