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Introduction to Breathwork for PTs In Part 1 of our conversation with breathwork and cold therapy coach Kerry Waters, we explored how elite athletes are now using conscious breathing techniques to improve performance and recovery. But what about personal trainers and coaches? How can we start using breathwork in practice – and what do we […]

Introduction to Breathwork At Storm Fitness Academy, we’re always exploring the tools that help coaches and clients train harder, recover better, and feel more alive. So when I noticed more elite athletes talking about breathwork – from Djokovic to McIlroy – I wanted to know what the fuss was about. I invited Kerry Waters, a […]

Introduction to Cardio: Why It Matters More Than You Think Want to halve your risk of heart disease, type 2 diabetes, dementia, depression, anxiety, and even premature death? You don’t need a magic pill—just better cardio. In this post, we’ll break down some of the most powerful methods and science-backed techniques to upgrade your cardiovascular […]

This blog is part two of our interview with Dan Mack In this second instalment, Dan Mack explains how he’s combining martial arts with strength and conditioning to empower clients—especially busy parents and postnatal women. He also discusses launching his family-led fitness brand and the importance of confidence, consistency, and fun in training. From the […]

This article is part of a two-part series based on our interview with Dan Mack Dan Mack shares his journey from overweight and unfit to qualified personal trainer, dedicated father, and founder of a family-run online fitness coaching business. This post explores the first half of our conversation—from his personal transformation to the values driving […]

Longevity In part one, we shared Ray Conway’s incredible comeback story—from life on the trading floor, through a devastating accident, to his rise as a respected personal trainer. But Ray’s journey didn’t stop with physical recovery. Over the past decade, he’s turned his attention to something deeper, longevity: helping others live longer, live better, and […]

An Introduction to Ray Conway “You’re going to be paralysed from the neck down.” That was the chilling prognosis given to Ray Conway after a horrific motorcycle accident in 2005. But for Ray, that moment wasn’t the end—it was the beginning of a remarkable transformation. At 66 years old, Ray is now a thriving personal […]

If you’re running outdoor PT sessions, avoid these mistakes like the plague. They’ll lose you clients fast. This is the final instalment of our 3-part series: The Outdoor PT Playbook. If you’re just joining us, start with:Episode 1 – How to Coach Outdoors with Minimal Kit (And Still Get Amazing Results)Episode 2 – How to […]

Before you run a single bootcamp in the park—read this first. These are the essentials every outdoor PT needs to know to grow a business that’s professional, profitable, and legally sound. This is Episode 2 of our 3-part blog series: The Outdoor PT Playbook. If you missed Episode 1, check it out here: How to […]

If you’re a personal trainer ready to break out of the four walls of the gym, this guide will show you how to confidently coach high-impact outdoor personal training sessions with just a few key pieces of equipment—and a lot of creativity. Why outdoor personal training? Outdoor personal training offers so much more than a […]