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Introduction to Happy Hormones This post is based on our most popular Storm Fitness Academy podcast episode ever, where I break down how exercise can boost your so-called “happy hormones” — and how coaches can use this knowledge to get the best from their clients. A quick note: Not all of these chemicals are strictly […]

Whether you’re designing fat-burning sessions, building stamina, or pushing clients to peak intensity, heart rate training zone models offer a structured, science-backed way to tailor workouts for results. In this blog, we break down the most widely used zone models, how they relate to energy systems, and how PTs can use them to develop both […]

Recognised Nationally — Built Personally We’re thrilled to announce that Storm Fitness Academy has been recognised by REPs UK as one of the best personal training course providers in the UK for 2025. This isn’t just a nice badge—it’s validation of everything we’ve built: a course provider that’s small, efficient, and deeply human in how […]

As a personal trainer, it’s easy to focus heavily on resistance training — and rightly so. But neglecting cardiovascular fitness can leave your clients falling short of their health and performance potential. So, how exactly does cardio training help your clients? And why should every coach understand what’s really going on inside the heart and […]

When Peter qualified as a personal trainer through Storm Fitness Academy, he didn’t know it would lead to a rewarding side hustle that not only paid off financially but also changed the course of his career. In this interview, Peter shares his journey from training clients in a local park to running a premium coaching […]

Training smarter, enjoying the process, and ditching data obsession with PacePal’s Mike In Part 1, we explored how the PacePal app makes running more accessible through community and rewards. In Part 2, we go deeper. Jon and Mike talk about: The mindset traps new runners fall into The myth of always needing to go faster […]

How community, psychology, and better planning are transforming the way we run Running isn’t just cardio. It’s chemistry. In this episode of the Storm Fitness Academy Podcast, Jon Bond sits down with Mike Burgess from PacePal, a running app that’s helping people rewire their relationship with running — not through punishment or pain, but through […]

Introduction to Breathwork for PTs In Part 1 of our conversation with breathwork and cold therapy coach Kerry Waters, we explored how elite athletes are now using conscious breathing techniques to improve performance and recovery. But what about personal trainers and coaches? How can we start using breathwork in practice – and what do we […]

Introduction to Breathwork At Storm Fitness Academy, we’re always exploring the tools that help coaches and clients train harder, recover better, and feel more alive. So when I noticed more elite athletes talking about breathwork – from Djokovic to McIlroy – I wanted to know what the fuss was about. I invited Kerry Waters, a […]

Introduction to Cardio: Why It Matters More Than You Think Want to halve your risk of heart disease, type 2 diabetes, dementia, depression, anxiety, and even premature death? You don’t need a magic pill—just better cardio. In this post, we’ll break down some of the most powerful methods and science-backed techniques to upgrade your cardiovascular […]