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Introduction to Happy Hormones This post is based on our most popular Storm Fitness Academy podcast episode ever, where I break down how exercise can boost your so-called “happy hormones” — and how coaches can use this knowledge to get the best from their clients. A quick note: Not all of these chemicals are strictly […]

Whether you’re designing fat-burning sessions, building stamina, or pushing clients to peak intensity, heart rate training zone models offer a structured, science-backed way to tailor workouts for results. In this blog, we break down the most widely used zone models, how they relate to energy systems, and how PTs can use them to develop both […]

As a personal trainer, it’s easy to focus heavily on resistance training — and rightly so. But neglecting cardiovascular fitness can leave your clients falling short of their health and performance potential. So, how exactly does cardio training help your clients? And why should every coach understand what’s really going on inside the heart and […]

When Peter qualified as a personal trainer through Storm Fitness Academy, he didn’t know it would lead to a rewarding side hustle that not only paid off financially but also changed the course of his career. In this interview, Peter shares his journey from training clients in a local park to running a premium coaching […]

Training smarter, enjoying the process, and ditching data obsession with PacePal’s Mike In Part 1, we explored how the PacePal app makes running more accessible through community and rewards. In Part 2, we go deeper. Jon and Mike talk about: The mindset traps new runners fall into The myth of always needing to go faster […]

How community, psychology, and better planning are transforming the way we run Running isn’t just cardio. It’s chemistry. In this episode of the Storm Fitness Academy Podcast, Jon Bond sits down with Mike Burgess from PacePal, a running app that’s helping people rewire their relationship with running — not through punishment or pain, but through […]

Introduction to Cardio: Why It Matters More Than You Think Want to halve your risk of heart disease, type 2 diabetes, dementia, depression, anxiety, and even premature death? You don’t need a magic pill—just better cardio. In this post, we’ll break down some of the most powerful methods and science-backed techniques to upgrade your cardiovascular […]

This blog is part two of our interview with Dan Mack In this second instalment, Dan Mack explains how he’s combining martial arts with strength and conditioning to empower clients—especially busy parents and postnatal women. He also discusses launching his family-led fitness brand and the importance of confidence, consistency, and fun in training. From the […]

Longevity In part one, we shared Ray Conway’s incredible comeback story—from life on the trading floor, through a devastating accident, to his rise as a respected personal trainer. But Ray’s journey didn’t stop with physical recovery. Over the past decade, he’s turned his attention to something deeper, longevity: helping others live longer, live better, and […]

An Introduction to Ray Conway “You’re going to be paralysed from the neck down.” That was the chilling prognosis given to Ray Conway after a horrific motorcycle accident in 2005. But for Ray, that moment wasn’t the end—it was the beginning of a remarkable transformation. At 66 years old, Ray is now a thriving personal […]