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When Peter qualified as a personal trainer through Storm Fitness Academy, he didn’t know it would lead to a rewarding side hustle that not only paid off financially but also changed the course of his career. In this interview, Peter shares his journey from training clients in a local park to running a premium coaching […]

Training smarter, enjoying the process, and ditching data obsession with PacePal’s Mike In Part 1, we explored how the PacePal app makes running more accessible through community and rewards. In Part 2, we go deeper. Jon and Mike talk about: The mindset traps new runners fall into The myth of always needing to go faster […]

How community, psychology, and better planning are transforming the way we run Running isn’t just cardio. It’s chemistry. In this episode of the Storm Fitness Academy Podcast, Jon Bond sits down with Mike Burgess from PacePal, a running app that’s helping people rewire their relationship with running — not through punishment or pain, but through […]

Introduction to Cardio: Why It Matters More Than You Think Want to halve your risk of heart disease, type 2 diabetes, dementia, depression, anxiety, and even premature death? You don’t need a magic pill—just better cardio. In this post, we’ll break down some of the most powerful methods and science-backed techniques to upgrade your cardiovascular […]

This blog is part two of our interview with Dan Mack In this second instalment, Dan Mack explains how he’s combining martial arts with strength and conditioning to empower clients—especially busy parents and postnatal women. He also discusses launching his family-led fitness brand and the importance of confidence, consistency, and fun in training. From the […]

Longevity In part one, we shared Ray Conway’s incredible comeback story—from life on the trading floor, through a devastating accident, to his rise as a respected personal trainer. But Ray’s journey didn’t stop with physical recovery. Over the past decade, he’s turned his attention to something deeper, longevity: helping others live longer, live better, and […]

An Introduction to Ray Conway “You’re going to be paralysed from the neck down.” That was the chilling prognosis given to Ray Conway after a horrific motorcycle accident in 2005. But for Ray, that moment wasn’t the end—it was the beginning of a remarkable transformation. At 66 years old, Ray is now a thriving personal […]

If you’re a personal trainer ready to break out of the four walls of the gym, this guide will show you how to confidently coach high-impact outdoor personal training sessions with just a few key pieces of equipment—and a lot of creativity. Why outdoor personal training? Outdoor personal training offers so much more than a […]

Introduction to the Biggest Training Mistakes If you (or your clients) are putting in the work but not seeing real results, you’re probably making one of these common training mistakes. The good news? These are all fixable. Whether you’re a fitness enthusiast or a personal trainer, understanding these mistakes will help you unlock better progress, […]

Introduction: Why Training Like an Athlete Benefits Your Clients Your clients may not be professional athletes, but they can still train like one to build strength, move better, and improve overall fitness. Whether they want to lift heavier, run faster, or just move pain-free, incorporating athletic training principles will elevate their results. As a personal […]