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There’s a pattern I see again and again in the fitness industry. People don’t usually say they’re scared to start.They say they’re “just not quite ready yet”. They want to get a bit fitter first.They want to feel more confident.They want to learn a bit more.They want to wait until things feel clearer. On the […]

This is one of the most common questions people ask when they’re thinking about becoming a personal trainer, and it’s rarely said out loud. It often shows up late at night, typed quietly into Google, usually alongside a knot of self-doubt. You might be thinking: I don’t look like a “typical” PT I’m not lean […]

Imposter syndrome is one of the biggest hidden barriers facing aspiring and newly qualified personal trainers. You can pass your assessments, understand programme design, and genuinely care about helping people, yet still feel like you are not ready to coach. If you have ever thought, “I need more knowledge before I start,” or “Once I […]

If you’re moving towards building a fitness career or taking your fitness business to the next level in 2026, then it is very normal to have mixed emotions. You might be excited.You might be unsure.You might feel behind. And if you spend any time online, it’s very easy to start measuring your worth against follower […]

Introduction to Breathwork for PTs In Part 1 of our conversation with breathwork and cold therapy coach Kerry Waters, we explored how elite athletes are now using conscious breathing techniques to improve performance and recovery. But what about personal trainers and coaches? How can we start using breathwork in practice – and what do we […]

Introduction to Breathwork At Storm Fitness Academy, we’re always exploring the tools that help coaches and clients train harder, recover better, and feel more alive. So when I noticed more elite athletes talking about breathwork – from Djokovic to McIlroy – I wanted to know what the fuss was about. I invited Kerry Waters, a […]

For self-employed personal trainers, managing your finances is essential to ensuring long-term success and stability. With variable income, business expenses, and future financial planning all in your hands, staying organised is key. This guide outlines the crucial steps to mastering your personal trainer finances, so you can build a secure financial future. 1. Hire a […]

Introduction to the Optimal Lifestyle for Health In the quest for optimal health, physical activity and nutrition play a crucial role, as detailed in Understanding the UK Physical Activity Guidelines and A simple approach to nutrition. However, achieving true well-being extends far beyond exercise and nutrition, encompassing a holistic approach that includes stress management, smoking cessation, […]

Why digital detox? In today’s digital age, where our lives are intertwined with technology, suggesting a digital detox might initially seem out of place, especially for personal trainers who rely on digital tools. However, there’s a compelling argument for scaling back on screen time. Personal trainers have the unique opportunity to improve their clients’ physical […]

Having an excellent CV, loaded with fitness qualifications, that stands out from the crowd will definitely help you get your foot in the door, but once you are in – the job interview, it’s all about you, not your CV. So I’m going to give you some advice on how to ‘nail that job interview’, […]