Since the first lockdown in the UK, online training has exploded in popularity for clients and coaches. Before you consider whether this is the right direction for you, check out the pro’s and cons first.
Pros of online training
Managing clients remotely enable you to grow your business so much more as you eliminate scheduling appointments and one to one time blocking.
Online training enables you to work when and wherever you like without the need for a venue and scheduled appointments.
Because of the scalability and reduced fixed overheads, the potential to make more profit is much greater than face-to-face, one-on-one training.
Cons of online training
Most of your time is going to be spent using tech. Creating and editing images and video, uploading to social media platforms, engaging with your online audience and responding to client messages. No longer will you be running in the park with a client or doing push-ups with them in the gym.
For the same reasons as the previous paragraph, you will spend a lot of time looking at your laptop screen and phone and a lot less time engaging with people face to face.
A lot of coaches and trainers are very social people. We like helping people, and we get a lot of pleasure from engaging with others in meaningful ways. As an online trainer, it is entirely possible to spend a whole day without face-to-face interactions with anyone. In fact, you get excited when you hear the doorbell ring, and you get a 5-second interaction with the Amazon delivery guy!
In part 2 of this article, I introduce the key principles of a successful online coaching business.