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Why This Matters for Every Fitness Professional Whether you’re a gym instructor, personal trainer, or strength and conditioning coach, one of the biggest challenges you’ll face isn’t writing great programmes—it’s helping clients stick to them. Even the most effective plan fails without consistency. And consistency only comes when we understand what stops people from exercising […]

The Basics of Energy Systems When we think about fitness, training, and performance, we often focus on sets, reps, and workouts. But behind the scenes, your body is a finely tuned engine that relies on three macronutrients—carbohydrates, fats, and proteins—to produce energy. Each of these fuels plays a different role depending on exercise intensity, duration, […]

The Science Behind Autumn Fitness When we think about fitness, most people immediately picture gyms, dumbbells, or high-intensity classes. Yet science tells us that simply being in nature has profound effects on our physical and mental health. Kew Gardens’ Grow Wild programme has highlighted the importance of nature for wellbeing. Their research shows that spending […]

Introduction to the Physical Activity Guidelines When it comes to health and fitness, people often ask: How much exercise do I really need? In the UK, the answer is often framed by the NHS physical activity guidelines, while around the world, researchers have looked at the Blue Zones—the communities where people live the longest and […]

Introduction to Formula 1 If you’re a personal trainer looking to step into the world of strength and conditioning (S&C), one skill you’ll need to master is athlete profiling. It’s the foundation of designing effective, evidence-based programmes for athletes. To bring this to life, let’s take a look at one of the most demanding and […]

What is Progressive Overload? Progressive overload is the principle of gradually increasing the demands placed on the body so that it continues to adapt. It’s the foundation of strength, hypertrophy, endurance, and overall fitness. But here’s the key point: progressive overload isn’t just about pushing harder—it’s about progressing at the right pace to avoid injury, […]

Introduction to Happy Hormones This post is based on our most popular Storm Fitness Academy podcast episode ever, where I break down how exercise can boost your so-called “happy hormones” — and how coaches can use this knowledge to get the best from their clients. A quick note: Not all of these chemicals are strictly […]

Whether you’re designing fat-burning sessions, building stamina, or pushing clients to peak intensity, heart rate training zone models offer a structured, science-backed way to tailor workouts for results. In this blog, we break down the most widely used zone models, how they relate to energy systems, and how PTs can use them to develop both […]

Recognised Nationally — Built Personally We’re thrilled to announce that Storm Fitness Academy has been recognised by REPs UK as one of the best personal training course providers in the UK for 2025. This isn’t just a nice badge—it’s validation of everything we’ve built: a course provider that’s small, efficient, and deeply human in how […]

As a personal trainer, it’s easy to focus heavily on resistance training — and rightly so. But neglecting cardiovascular fitness can leave your clients falling short of their health and performance potential. So, how exactly does cardio training help your clients? And why should every coach understand what’s really going on inside the heart and […]