ABOUT STORM FITNESS ACADEMY

At Storm Fitness Academy Ltd we care about your future and educational needs, and our tutors are not only experts in health and fitness but are also active in the fitness field. With our combined skills, knowledge and experience, we know exactly what you need to be successful in the industry, and maximise your earning potential.

Whether you are someone looking to start a career as a fitness instructor or already working in the leisure industry and wanting to develop your skills, we will give you the qualifications and the know how to become a very successful trainer.

In fact even if you aren’t thinking about a career change but you would like to learn more about how you can meet your own health and fitness goals, then our courses are for you.

83% of the UK do not love going to work. We help fitness enthusiasts turn their passion into their profession so they can be part of the 17% that do.

We have all had jobs that we felt didn’t quite fulfil our potential, at Storm Fitness Academy we understand how frustrating that can be. Quite simply health and fitness is our passion and our team have all been very fortunate to be able to turn that passion into our profession.

Our mission is to help our fellow fitness enthusiasts become fitness professionals too. Our tutors are not only experts, but they are also active in the fitness field. With our combined skills and knowledge, we know exactly what you need to be successful in the industry and can help you maximise your earning potential.

The delivery of our training is designed specifically to match a range of learning styles and to ensure you get all the support you need during your training with us and after.

If you are 100% motivated to succeed in the industry and have a long and happy career then our Elite personal trainer pathway will be ideal for you. It provides you with all the skills, confidence, knowledge and qualifications you need to work as a fitness instructor or a personal trainer.

Additionally, if you are already a fitness instructor then we offer a fantastic range of courses to either provide you with complementary skills to progress your career and update your portfolio or if you are ready to take that next big step we can help you qualify as a PT. Our level diploma in personal training also includes business acumen and nutrition so you will know how to set up your own PT business and will be qualified to advise clients on nutrition and healthy eating.

Please contact us today for more details on what Storm Fitness Academy can do for you.

Why not join our member’s club newsletter? We deliver motivational tips, advice and support for anyone aspiring to succeed in the health and fitness industry. Join today.

Why join my academy?

Nobody is ever truly self-made. We all get by in life and achieve our goals with the help of our support network. Friendly, supportive, and loving connections with others help us to realise our true potential and become the person we want to be, the best version of ourselves. I believe we can all unleash our potential if we have a coach and a community. I would love to be your coach and make Storm Fitness Academy your community 🙏.

Lead Tutor & Assessor

Jon is the lead tutor, founder and director of Storm Fitness Academy, bringing over two decades of expertise to the world of coaching and education. A dedicated teacher, strength and conditioning coach, personal trainer and sport scientist, he blends evidence-based practice with a practical, supportive style that helps people build lasting strength, confidence and healthy habits. His love of the outdoors and sustainable living influences both his coaching philosophy and the way he leads the academy. As a dad, husband and lifelong learner, Jon brings warmth, humour and real-world experience to every course, creating an environment where learners feel motivated, understood and empowered to succeed.

this image links to team page about Jon Bond

George Horlock

Tutor and Assessor

George is a tutor and assessor at Storm Fitness Academy, bringing energy, versatility and a genuine passion for helping others grow. A lifelong mover whose childhood was filled with gymnastics, martial arts, rock climbing and outdoor adventure, he discovered his love for the gym at sixteen and went on to gain his Level 3 Personal Training and sports massage therapy qualifications before building a thriving coaching career. He has a particular interest in callisthenics alongside a love of weight training and CrossFit, and he follows a vegan diet that supports his training and recovery. Away from the gym he works as a professional close up magician, a craft he has practised since early childhood. Having progressed from learner to educator within the academy, George brings calm guidance, clear instruction and a supportive presence to every course, helping students build confidence, skill and belief in their own potential.

Emma Ford

Internal Verifier

Emma Ford is the internal verifier at Storm Fitness Academy, bringing a meticulous eye for detail and a strong commitment to maintaining the highest standards across all programmes. With a background in quality assurance and learner support, Emma ensures that assessment processes are consistent, fair and aligned with industry expectations. She is known for her supportive approach, clear communication and dedication to helping tutors and assessors deliver their best work. Emma’s focus on accuracy, transparency and continual improvement makes her an essential part of the academy’s commitment to excellence.

Samantha Bond BSc (Hons)

Medical Advisor

Samantha Bond brings a rare blend of clinical expertise and performance experience to Storm Fitness Academy. Her career began at Laine Theatre Arts, followed by seven years working as a professional dancer and singer, where she gained a deep understanding of movement, injury prevention and the physical demands placed on the body. After retiring from performing, she settled in England and completed an Adult Nursing degree at the University of Brighton.

She is now a specialist nurse prescriber working in diabetes care, advising and educating other health professionals on effective management strategies while building a strong reputation for compassionate care and clear, practical guidance.

At Storm Fitness Academy, she provides evidence-based medical oversight, learner safeguarding and specialist advice that helps ensure all programmes meet the highest standards of safety and wellbeing. Her unique background makes her an invaluable source of insight for both tutors and students.

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ABOUT STORM FITNESS ACADEMY

About Storm Fitness Academy

Why join my academy?

Meet The Team