My number one passion is exercise and physical activity. In 2012, I founded Storm Fitness Academy Ltd so I could share my passion with other fitness enthusiasts. When I qualified as a PT in 1999 I was full of enthusiasm but I didn’t really know what to do next. There wasn’t any post-graduate support. I had to figure everything out for myself which meant I made loads of mistakes and my progress in the industry was very slow. Although my CV looks good I can assure you it has been no easy ride and I believe it would have been so much easier if I had been part of a community with a coach to help guide me along the way.
I started working in the sport and fitness industry in 1996 as a tennis coach. I then went on to teach group exercise and one to one personal training. In 2005, I qualified as an assessor and began tutoring and assessing fitness qualifications whilst working as a personal trainer.
My passion for exercise and physical activity continued to grow so I decided to return to university to learn as much as I could. After graduating in 2008 with a Sports Science Honors degree I worked as a sport scientist for Brighton & Hove Albion Football Club. This was an awesome experience and I learned so much from the research I did whilst working with the club, however, my interests leaned towards helping the non-athlete use exercise to enrich their life both physically, and mentally.
In 2010 I went on to cofound Storm Ultimate Fitness, which provided one to one, and group training sessions for the local community. I still worked as a freelance tutor and assessor and particularly enjoyed the teaching aspect and helping others become fitness professionals by passing on what I had learned from my years of experience.
Later in 2012, I founded Storm Fitness Academy Ltd. My mission was to help fitness enthusiasts become fitness professionals by providing expert teaching with a much more personalised approach, along with the much needed post-graduate support.