Personal Growth & Performance Coaching

Helping you build a healthier, happier and more meaningful life.

One-to-one coaching for people who want more clarity, confidence, direction and progress in life, work, health or business.

Whether you are changing career, building your confidence, growing a business, improving your wellbeing or simply feeling ready for your next chapter, these sessions give you space to reflect, reset and move forward with practical action.

Who Is It For?

Personal Growth & Performance Coaching may be helpful if you are:

  • Feeling stuck or unsure what to do next
  • Changing career or building a new path
  • Trying to improve your health, habits or confidence
  • Growing as a fitness professional, leader or business owner
  • Looking for more purpose, balance and direction
  • Ready to take action but unsure where to start

What We Can Work On

  • Health and wellbeing
  • Confidence and self-belief
  • Purpose and direction
  • Career development
  • Leadership and communication
  • Habits and behaviour change
  • Stress, resilience and work-life balance
  • Goal setting and accountability

How It Works

My approach is simple, practical and supportive.

Assess

We look at where you are now, what matters to you, what is working, and what feels stuck.

Plan

We identify your priorities and create a realistic plan that fits your life.

Act

You take meaningful steps forward with support, encouragement and accountability.

Review

We reflect, adjust and keep building momentum.

Pricing

Initial 90-minute session, £95

This includes a personal growth and performance review, goal setting, action planning and follow-up notes.

Follow-up 60-minute sessions, £80

Sessions can take place online, in person, or as walk-and-talk sessions in West Sussex.

About Jon

I am a teacher, strength and conditioning coach, business owner and mentor with over 20 years of experience helping people improve their health, confidence, careers and lives.

My background includes strength and conditioning, sport psychology, counselling skills, mental health awareness, teaching, coaching and business ownership.

My mission is simple:

Helping people build healthier, happier and more meaningful lives.

Lucy Sheffield

Having successfully qualified as a Level 3 Personal Trainer with Storm Fitness Academy earlier in 2025, I embarked on an exciting new career path. As with anything worthwhile, progress is rarely linear, and earlier this year I found myself at a crossroads in my coaching journey.
Wanting an independent and professional perspective, I reached out to Jon for a mentoring session. I was looking for someone who could take a helicopter view of my situation. Someone unbiased, with a wealth of experience and knowledge to draw upon, who could help guide me towards greater clarity and direction. In many ways, I was looking for a human mind map.
We arranged a Zoom call, and within the hour we spent together, Jon helped me unravel what I already knew I wanted from my coaching career and identify what I could let go of to become a better coach. His insight, experience, and ability to ask the right questions provided immediate value and clarity.
Storm Fitness Academy is far more than just a training provider. Jon genuinely cares about the people he works with and is invested in their success long after qualification. That ethos of supporting and developing others is something I hold closely in my own coaching practice, and it’s one of the reasons I continue to value my connection with Storm Fitness Academy.

Millie Morley

I had been thinking for a while about expanding my business and taking it online, as there just aren’t enough evenings in the week for 1-1 in-person PT clients! I reached out to Jon after completing my Level 3 PT and Level 4 S&C with Storm, because I just had absolutely no idea where to start!

Myself and Jon had a great chat in Costa, where I spoke about why I initially wanted to become a PT and explained the vision I had for my business and coaching methods. In a way, it was reassuring that Jon and I had shared similar experiences with previous coaches/coaching, which really validated why I am a coach.

That conversation really helped me bring THRYVE to life. That one hour gave me the push to start creating more content for my page, generating more engagement and getting more enquiries for my online coaching.

If I hadn’t spoken to Jon, I would 100% still be wondering, “What if?”

I really recommend spending some time with Jon, whether you have a plan or not, he’ll ask the right questions to get the ball rolling, and give you some bits to get stuck into, to help bring your dream business to life! Thank you Jon!

Andrey Smidl

I got incredible value from Jon’s business coaching 1 on 1. I got information that would take me a long time and a lot of resources to figure out on my own. To get guidance from someone like Jon, a professional with years of experience, over a relaxed talk was just a great addition.

Next Steps

Ready to take your coaching business to the next level? Fill out the contact form below to book a session, or a series of sessions, and get practical support to grow your business with more clarity, confidence and direction.

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