Should I create a Whatsapp group for my clients?

Whatsapp groups can be an easy way to engage with your customers and for your customers to engage with one another. However, I would keep the group size manageable. As a personal trainer working perhaps with 10-20 face to face clients, a Whatsapp group would be quite manageable, however, if the group becomes any larger than that it will become very difficult to keep up with the conversation threads. If you do decide to go ahead and create a WhatsApp group I would ask your customers to observe and agree on some rules first. Here are some suggestions to consider:

Whatsapp Group House Rules

#1Always keep to the purpose of the group!

You don’t want your customers to share irrelevant messages about other topics. If members receive too many irrelevant messages they will leave the group.

#2 Do not spam the group!

The last thing you want is any customers piggybacking on your profile to sell their own products. This could also be seen as a breach of GDPR.

#3 Don’t be offended if others leave

We all have limited bandwidth and can not process everything. Not everyone wants the same information so if members leave nobody needs to take it personally. 

#4 Post your message in one text

Everyone should avoid posting every word or sentence in a new message. Each time someone hits enter/send, the group will get a notification. Notifications are not always welcomed so avoid breaking messages up into multiple messages.

#5 Do not have one-on-one conversations in the group

Nobody wants to get notifications about a conversation that does not involve them. Switch to private messages for that.

#6 Do not post super early or very late in the evening

Not everyone wishes to turn their phone off at night, particularly if they have vulnerable family members so please respect this when messaging in the group.

#7 Only reply if your response is helpful

If someone asks a question and you don’t know the answer don’t respond with “I don’t know”. Just wait for someone who knows the answer to reply.

#8 Keep the chat positive

No arguing, no heated opinions, no fear-mongering, no drama, no bullying or airing grievances. If you have an issue address it one on one with the relevant person.

#9 Don’t add random people the group

Customers should not add other people to the group. The group is exclusively for paying customers.
 

The Mute button

How to Mute Chats and Groups on WhatsApp – Gadgets To Use

It is also worth reminding members of the group they can“Mute” the Whatsapp group. They will still receive all the messages, but their phone won’t buzz or make a noise for every one of them.
 

Three simple questions

If you want to simplify things even more just ask all members to ask themselves these three questions before posting.
 
  1. Is this relevant?
  2. Is this necessary?
  3. Is this a good time to post?
 
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