How to build trust with new clients
As a fitness professional, client testimonies and reviews are essential.
Looking after an individuals health and fitness needs is a privileged responsibility.
But before clients trust you with that responsibility, they need to be confident that you provide a safe service that will effectively meet their needs.
Therefore, you will need to provide social proof to gain their trust before they purchase from you.
The easiest and most impactful way to do that is through online reviews such as Google and video testimonies to share on your website and social media channels.
At Storm Fitness Academy, we are approaching one hundred five star Google reviews, and we have only started asking our customers to review us in the last few years.
If I had started doing this ten years ago when I founded Storm Fitness Academy, that number might be nearer 500!
Please don’t wait as long as I did.
As soon as you have success with your first client, ask them for a review.
If you use Google you will need to set up a free business listing first.
Furthermore, get a video if you can. Videos show your customers that you have helped regular people just like them.
Check out this example 60-second video I knocked up in iMovie.
Short but sweet!