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Customer complaints shouldn’t be taken personally. Instead view them as valuable customer feedback and always deal with them in a positive manner. No organisation is perfect and we all could do things a little better sometimes so if a customer takes the time to give us feedback on how their customer experience could have been even better then we must value always value this.
Customers that are making complaints may be upset, angry, confused, even delusional, so to prevent the complaint from escalating it is important that a good customer complaint procedure is followed. The following is an example of how a complaint should be handled:
Adhering to organisational procedures will help ensure consistency and that everyone is dealt with equally.