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Before you begin marketing your fitness business you need to decide what products and services you are going to sell. When choosing these you must take into consideration the following: Your mission statement and vision statement The needs of your customers Mission statement and vision statement If your mission statement is: ‘to provide mums with young babies a […]

New Years is not just about reflecting on the past 12 months, it’s also about looking forward and setting a vision for where you want to be in the future. Specifically, this time next year. Use the occasion to recalibrate, revise your goals and put you on the right course, as well as to make […]

Once you have your mission statement, your vision, your core values, and your USPs identified then you might want to start thinking about what you are going to name your fitness business. When I named my first business I didn’t know anything about how to go about it. I assumed that the name had to […]

It doesn’t matter what industry you work in there is likely to be plenty of competition, and the fitness industry is no exception. You have the mission planned, you have the vision of where you want to go and you have a lovely set of core values to guide you along the journey – but […]

Exercise and good sleeping habits go hand in hand. An improvement in one often leads to an improvement in the other, and compromising one can have a negative effect on the other. It’s during sleep that our body recuperates and repairs and a good night’s sleep will allow you to develop into a healthier and stronger […]

There has never been a better time for those interested in becoming a personal trainer. The fitness industry  is expanding – with healthy levels оf employment – and the explosion of new technologies means there are more ways than ever to connect with and help clients. If you are thinking about turning your passion into […]

To this day I still believe the most effective way for personal trainers to attract new clients is through Networking. Whеthеr you have аlrеаdу built уоurѕеlf a remarkable reputation аѕ a реrѕоnаl trаіnеr or juѕt ѕtаrtіng tо make your wау in the fіtnеѕѕ іnduѕtrу, оnе must undеrѕtаnd the іmроrtаnсе оf nеtwоrkіng.  WHAT IS NETWORKING? Nеtwоrkіng […]

Proteins are made from building blocks called amino acids, often referred to as the building blocks of life, as protein is found in every cell of the human body. There are twenty amino acids in total, 9 essential and 11 non essential.  Most protein molecules are made from over 100 amino acids. The number and […]

  A balanced diet requires adequate water intake and the adequate intake of foods from five different nutrient groups. Three of those nutrient groups come under the heading of macronutrients.   Macronutrients Macronutrients are needed in large quantities, and required for structure, function and fuel. The three macronutrients are: Carbohydrate Carbohydrate is found in bread, […]

Nutrition is the process of providing or obtaining the food necessary for health and growth. At the very least food keeps us alive but if we want to function optimally then we need to take our nutrition seriously and consume a diet that enables our cells to function at their best. This involves eating a balanced […]