FINDING YOUR AUDIENCE

Creating great content for your PT business won’t do much for your brand, or drive many enquiries,  if it isn’t reaching the right people! Fortunately, there are numerous ways to find your audience –  here are three quick wins you should explore today! CONNECT WITH YOUR INFLUENCERS An influencer is an individual who has the power […]

THE POWER OF A WINNING FIRST IMPRESSION

A bad first impression will lose you more business than any other factor! Despite this – business owners spend almost no time time cultivating a great first encounter with their customers. I don’t mean a personal impression here  – eye-contact, firm-handshake, punctuality etc… –  rather, the far more important impression people have of your brand when […]